ばいちょ(売価調査)、価格比較とネットでのお買い物を楽に

内容説明 In present digital times the focus is on globalization and the dynamics and complexities that it creates. However， in spite of being dominated by technology the world remains populated by human beings practising a localized everyday life. This contrast should challenge every researcher who is concerned with business and societal development and how that is contingent upon the institutional and cultural (national) context. In this book， Swedish researchers reflect upon entrepreneurship as a possible mediator between local and global economic and social concerns. Using as a point of departure the tensions between a functional， footloose rationale and a territorial rationale tied to place， the authors provide different aspects on regional development in a globalised world. A shared concern is the importance of recognizing the many appearances of entrepreneurship that brings it beyond being an innovative force in the market. The book thus presents different strategies and tactics for pursuing localized economic development and it also critically reviews adopted public support programmes and measures of the (local) business climate. The conclusive message is that only by bridging the functional and territorial views will it be possible to sustain， and possibly enhance， economic and social life in local places as well as in our shared world. This book was originally published as a special issue of European Planning Studies.

洋書 ≫ Professional & Technical ≫ Professional Science